Conversion is easy; the color is compared to all the other colors in the color map and is replaced by the closest color found. Dithering is more difficult. Using two or more colors in the color map, the errant color is approximated by mixing different ratios of the available colors. Viewed up close, you'll see a pattern of alternating pixels using the available colors. At a distance, the pixels blend to form a color close to the original color.

In general, your images will look best if you can avoid both conversion and dithering. Conversion will make your colors appear "off"; dithering makes them look fuzzy. How to avoid these problems? Easy: use colors in the standard color map when creating your images.

The standard color map actually has 216 values in it. There are six variants of red, six of green, and six of blue that are combined in all possible ways to create these 216 (6 x 6 x 6) colors. These variants have decimal brightness values of 0, 51, 102, 153, 204, and 255, corresponding to hexadecimal values of 00, 33, 66, 99, CC, and FF. Colors like 003333 (dark cyan) and 999999 (medium gray) exist directly in the color map and won't be converted or dithered.

Keep in mind that many of the extended color names are not in the standard color map and will be converted or dithered to a (hopefully) similar color. Using color names, while convenient, does not guarantee that the desired color will be used by the browser.